Web & Social Media Marketing Expert (WSM001)

Location: Athens

Role
The candidate is responsible for social media and web marketing programs. He/She participates in setting strategy and is responsible for day-to-day execution across multiple platforms (Facebook, Twitter, LinkedIn, YouTube, etc.)
He/She will be the voice of the company in online forums and will design and execute outbound communications and promotions campaigns.

Main tasks:

  • Implements the company's social media and web marketing strategy
  • Creates and executes the company's social media and web marketing programs
  • Develops copy and materials, and manages corporate blog, email newsletters and social media accounts
  • Communicates the brand to build an enthusiastic and engaged community
  • Grows the community and builds strong relationships with active participants
  • Drives word of mouth marketing campaigns using social media and Company’s Websites
  • Manages day-to-day relationships with key bloggers across technology and consumer products
  • Designs and executes online promotions, contests and incentives to support product launches, movie releases, events and corporate initiatives
  • Participates in the update of the company websites and online advertising including developing creative and copy
  • Improves websites ranking using all available tools
  • Analyzes, monitors and reports web and social media metrics

Basic Requirements:

  • Enthusiastic and avid social media/online community participant
  • Experience managing and growing an online community and experience with major social networking/community sites
  • A deep understanding of how to effectively use social media tools to communicate and build relationships
  • Experience working with online people (journalists/bloggers)
  • Experience with developing new programs and strategies utilizing emerging technologies (web and mobile)
  • Knowledge of certification and training market is a plus
  • Extensive experience executing social media marketing and digital programs (e.g. blogging, Facebook, twitter, YouTube, LinkedIn etc)
  • Excellent written and verbal communication skills.

If interested, please send your resume by e-mail at hr@peoplecert.org or by fax to 210 3729101 quoting job ref (WSM001)